Zahra Waterfall Abaya

We are Azalea, a fashion brand for busy women who love to look good. We're on a mission to create designs that are functional, trendy, high quality and affordable. Founded by two young mothers in Amman, Jordan - Heba and Eman – as they struggled with their time-strapped lifestyles and juggling responsibilities between home and work, leaving them no time for the wardrobe. They wanted clothes that were effortlessly stylish and exuded confidence, without a compromising budget.

As they stepped into the world of fashion, Heba and Eman unravelled Jordan's incredible potential in garment manufacturing, which positioned the country as a hub for several major international brands. With a treasure trove at their fingertips, they became even more avid about their vision to providing women in the region with beautiful designs that are meticulously and lovingly crafted by local men and women.